# identity.md

## Organization Overview
- **Company Name:** OUI the People
- **Mission:** To honor individual complexities by creating fine fragrance and body care products that make people feel great, without making perfecting, flawless, or anti-aging claims. The brand's identity is shaped by Caribbean culture, memory, and skin.
- **Company Structure and Legal Entity:** Black-owned. Details forthcoming.
- **Founded Date and Location:** Originating from a background raised in Guyana where scent began, the company is Brooklyn Born. Specific founding date is Details forthcoming.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:** The brand's story is deeply personal, rooted in the founder's upbringing in Guyana, influencing its fragrance and body care philosophy. Specific leadership profiles and roles are Details forthcoming.
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Embraces complexity and individuality ("We say YES to Complexity"). Focused on creating products that make people feel great, prioritizing authenticity over conventional beauty claims. (About Page: https://ouithepeople.com/pages/aboutus)

## Operations & Structure
- **Business Model and Operational Approach:** OUI the People specializes in fine fragrance and body care, offering intimate eau de parfums, award-winning body gloss, and body care rituals. Products are sold direct-to-consumer via ouithepeople.com and through retail partnerships.
- **Location(s) and Geographic Presence:** Based in Brooklyn, with strong Caribbean cultural influences. Products are available through e-commerce and retail partners like Sephora, indicating a national or international presence.
- **Key Partnerships and Affiliations:** Sephora is a key retail partner.